Why ABITO ?:
"When we started the project our concept was always to transmit and generate the good habit of drinking high-quality wine at an affordable price. That is where the name Abito emerged, from the habit of drinking good wine. In turn, the word "Abito" in Italian means "suit" which represents a symbol of elegance and connotes our family. "
Why the EYE ?:
"At the time of drinking wine the 5 senses are activated. We found it interesting that the wine is looking at the client and invites him to explore a new and innovative experience. In turn, when we are drinking wine, unconsciously we are making an interior/exterior look, and that is why the eye became our hallmark in such a competitive market."